Introducing COPYGOLD: New Copywriting And Branding Service Brings
Social Marketing And International Experience To The Beauty, Fashion,
And Lifestyle Industries
Released
on: September 15, 2009, 5:27 am
Author: Katja Bartholmess, copywriter
Industry: Advertising
Amid
New York Fashion Week and beauty conference HBA, international
copywriter Katja Bartholmess launches COPYGOLD, a copywriting
and branding service aimed at the fashion, beauty, and lifestyle
industries.
She
keeps her industry knowledge fresh by learning from the best,
attending workshops and tradeshows and by engaging with those
who create – or critique – the latest trends. “I
have my feet planted firmly in the real world,” the copywriter
says, “but I navigate the virtual world of social media
just as effortlessly.” She is a prolific twitterer and blogger
(her lifestyle blog is read in over 5 countries and has a devoted
following) and has a place in the relevant social networks.
She
has a strong view on social marketing: “I see an enormous,
and widely untapped, potential for fashion, beauty, and lifestyle
brands to really engage their audiences through social media.
Consumers, especially the attractive younger age brackets, have
come to expect their brands and designers to be approachable.
And they use the virtual world to flaunt their likes and dislikes
for everyone to see. – This is something that can be harnessed
in many fascinating ways and used to spark interest, foster loyalty,
and make more sales. COPYGOLD can help here.”
As
someone who called home places as diverse as London, Tokyo, South
Africa and has offices in New York and Berlin, copywriter Katja
Bartholmess brings an intimate understanding of international
markets to the table.
“I’ve
been an independent copywriter for about seven years,” Katja
Bartholmess says, “and I’ve been proud to count cosmetic
brands like Clarins and fashion brands like No Nonsense among
my clients. – It was time to narrow my focus to the industries
I know in and out and love the most. COPYGOLD represents that.”
If
you want to get in touch with Katja, just write to her at katja@copygold.com
- she’d be delighted.
For
more information, go to www.copygold.com
Contact Details: Katja Bartholmess
Phone: +1 (917) 365 6106
E-mail: katja@copygold.com
Web: http://www.copygold.com
Address: 419 Lafayette Street/2nd Floor
New York, NY 10003
2010
