Playyoo Launches Community-based Platform for Mobile Casual Games
Released on: January 23, 2008, 10:29 am
Press Release Author: Rebecca Reeve
Industry: Entertainment
Press Release Summary: Playyoo Brings Free Mobile Games to the Masses with User
Generated Content and Social Interaction
Press Release Body: London, January 23, 2008 – Playyoo™, a social networking
platform for creating and sharing mobile casual games, today announced the official
launch of its public beta site (www.playyoo.com and m.playyoo.com on mobile phones)
- giving mobile users easy access to free Adobe® Flash® Lite™ games. Playyoo is a
global online community that offers a fun, social experience that brings together
gamers and developers.
In addition to an enhanced discovery and download experience, Playyoo’s innovative
game creator tools let anyone have fun expressing themselves and publishing their
own mobile game creations.
“Since we first unveiled our preview site in October, Playyoo has generated strong
interest within the Flash Lite and gaming communities. We've had visitors from 82
countries on 162 mobile networks on our mobile site, and we are seeing an
enthusiastic and growing community of early adopters on our web site, including
several leading Flash Lite game developers,” said Chris Pelly, CEO of Playyoo. “This
response reflects the need to make mobile games easy to find, free to download,
engaging to play, and fun to create. By providing a fun, social experience, Playyoo
will encourage the widespread enjoyment of mobile games across a broader group of
mobile users. You can be sure that this launch is just the beginning; we’re going to
be unveiling lots of great things in the future.”
Playyoo features key innovations that address chief complaints with the current
mobile gaming experience. With the platform’s easy game discovery and download
process, mobile phone users can effortlessly find games of interest. Playyoo’s game
stream presents personalized recommendations based on each user’s preferences and
those of their friends within the community. Intelligent filtering ensures that only
games supported on a user’s handset will be offered to alleviate the frustration of
incompatibility issues.
Playyoo opens up the world of game design, enabling both novices and experienced
developers to create and publish their own Flash Lite games. Based on a series of
game types, Playyoo’s game creator allows users to create their own games by
uploading images and modifying game behavior, rules, and appearance.
"We are thrilled to see a social network and interactive worldwide community being
created by Playyoo that focuses on mobile games and Adobe Flash Lite," said Bill
Perry, evangelist, Mobile and Devices at Adobe. "With the excitement around Flash
Lite 3 and the support for Flash Player compatible video we expect the community to
thrive even more with creative ideas and innovation."
To help spark development of high quality games, Playyoo is sponsoring the Playyoo
Game Contest. Open to all Flash Lite developers, the contest offers $25,000 USD in
cash prizes. In line with Playyoo’s community-driven philosophy, winning games will
be determined by Playyoo members - based on download statistics and community
ratings at the end of the contest on February 28, 2008.
Playyoo is sponsoring an additional $15,000 USD in cash prizes for members of
regional Flash Lite User Groups through the Flash Lite Game Contest. Complete
details on the Playyoo Game Contest can be found at www.playyoo.com/contest, while
UG members can learn more about the Flash Lite Game Contest at
www.mobilecontest.org.
Approximately 200 games are currently available for free download, with more added
each day. Everyone can join the Playyoo community and start experiencing the fun
world of free mobile casual games by visiting the website at www.playyoo.com, or go
directly to the mobile site at m.playyoo.com.
About Playyoo
Playyoo’s mission is to build an enthusiastic worldwide community around the
creation and play of mobile casual games. Today, only a small proportion of mobile
phone users have discovered the fun of mobile casual games and even fewer have had
the satisfaction of expressing themselves through this medium. Playyoo will offer a
broad selection of easy-to-find, free games, created by members of its community,
along with the fun experience of social interaction, all on a single platform.
Playyoo will generate revenues by providing relevant advertising and other marketing
messages to its profiled community. Playyoo is a privately held company based in
London, England.
Playyoo is a trademark of Playyoo Limited. Adobe, Flash, and Flash Lite are
registered trademarks or trademarks of Adobe Systems Incorporated. Other trade,
product, or service names may be trademarks or registered trademarks of their
respective holders.
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