Elliance Launches Revolutionary Sweepstakes Tool for DIY Marketers
Released on = June 12, 2006, 6:06 am
Press Release Author = Elliance
Industry = Small Business
Press Release Summary = ennectSweeps is the only DIY online sweepstakes tool of its
kind and can be used to build prospect lists, increase customer satisfaction with
giveaways and special offers, collect data before rolling out a new product, logo or
Web design, reveal customer preferences, motivate employees, and more. This product
is revolutionizing the way companies address critical needs of marketing, customer
service, sales, and product development.
Press Release Body = Until now, online sweepstakes have been a secret weapon used by
large corporations to increase customer acquisition, engagement and involvement. By
creating ennectSweeps, Elliance levels the playing field between enterprise
corporations, who could always afford to run sweepstakes, and smaller firms
interested in an inexpensive DIY approach.
With ennectSweeps, an organization of any size is empowered to quickly and
inexpensively tackle critical issues in marketing, customer service, sales, and
product development.
For example, this tool empowers companies to easily gather marketing research at
four times the speed and a quarter of the cost of traditional methods. It gives
sales executives a quick way to build prospect lists based on demographics. By using
ennectSweeps, companies can measure the consideration for purchase and price
elasticity before taking a product to market. In addition, ennectSweeps can
strengthen customer relationships by providing an incentive in exchange for valuable
feedback.
“ennectSweeps was created based on customer need,” explains Abu Noaman, CEO of
Elliance. “We recently worked with a research firm that wanted to use a sweepstakes
to entice consumers to provide feedback on different furniture designs. We realized
this innovative approach to marketing could appeal to other companies who are
searching for progressive, creative ways to grow their business.”
Some of the key features of ennectSweeps include random winner selection
capabilities, simple interface, list management, real-time graphical reporting and
metrics, and brand customization.
ennectSweeps is the fourth product in the ennect eMarketing toolkit joining
ennectMail, ennectSurvey and ennectEvent. All ennect tools share a singular login so
clients can easily use these eMarketing tools to coordinate their marketing efforts.
In addition, all ennect products provide real-time reporting and metrics, which has
become increasingly valuable in today\'s marketplace.
Last year, Elliance won Cisco\'s Growing with Technology Award and was named a
finalist in the Excellence in Innovation Award from Dell for the innovative use of
technology in the creation of the ennect online marketing toolkit.
To learn more about ennect, go to www.ennect.com.
About Elliance
Elliance, the creator of the ennect online marketing toolkit, is an eMarketing firm
specializing in results-driven web site design and emarketing solutions. Clients
include Maps.com, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon
University, Waterpik Technologies, Readers Digest and others. During its 12 + years
of experience, Cisco, Dell, the eMarketing Association and others have cited
Elliance as one of the top innovators in the use of technology to deliver eMarketing
solutions.
Web Site = http://www.elliance.com
Contact Details = Carole Lucas||600 River Ave||Pittsburgh ,
15212||$$country||||888.926.6262||carole@elliance.com||http://www.elliance.com
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